Louis CK’s business savvy pays off

In just 4 days, Louis CK's new exclusive has been downloaded +110,000 times and has made (net) what many people wish they could make in a year. On top of that, it's really, really funny. In part of a statement that he released today, the (brilliant) comedian describes his marketing attempt: The experiment was: if… Continue reading Louis CK’s business savvy pays off

Tostitos + Big Brothers Big Sisters

Why do nonprofits doing great work have to be an unfortunate conduit for advertising junk food to kids? I’m sure it will be a great event, but it’s going to make Tostitos brand products look too cool for school. It’s a tough ballgame to even think about forgoing monies from companies that showcase a different… Continue reading Tostitos + Big Brothers Big Sisters