What is TIME magazine really trying to say in this billboard? It feels condescending to my generation; that’s for sure. I’m glad they have us figured out, and that baby boomers will delight in purchasing the magazine to understand the problems of the millennial generation.

Are we frivolous and have no pragmatic grounding by being optimistic? Would you like to employ us even without collegiate and graduate degrees? Are we unemployed simply because we’re complacent living with parents? Are you talking to us saying that we’ll better understand things with time, or talking to older generations saying that TIME can explain this strange set of people known as millennials?

I’m not arguing that TIME doesn’t know what it’s talking about (it more or less gets it), but this advertisement at 51st and Broadway in NYC isn’t going to increase readership within my demographic; that’s for sure.

In Israel, you can’t be a super skinny model anymore.

A new law passed on Monday requires that male and female models in Israel must have a body mass index (or BMI, a measure of weight proportionate to height) of no less than 18.5—a standard used by the World Health Organization—or a note from a doctor saying they are not underweight before they can be hired for a modeling job. A six-foot-tall model, for example, must weigh no less than 136.5 pounds.

The legislation also bans use of models who “look underweight,” and creators of ads must disclose whether they used Photoshop or graphic programs to manipulate images to make the models look skinnier.

(yahoo news)

This is not good. I want to like the idea of not showing little kids that skinny is the only beautiful; however, this is the wrong way to go about it. This is the type of gatekeeping and control shown by governments that scare me, and the last country I want to feel that way about is Israel. Granted, this legislation has a noble goal, but isn’t it putting undue stress on naturally skinny models? Can’t people look unhealthy in ways other than weight? What sort of imagery will be controlled next?

If a business decided to set these standards for their own brand, GREAT for them. I wouldn’t go so far as to applaud it, because I don’t think having a skinny model is the be all end all of body image perception, but it would be the company’s choice.

At the end of the day, education matters in defining health to kids, and public brands, schools, the government, parents, and peer culture are all players. So yes, it is nice to see a stance taken on healthy body image. But, perhaps regulation of something not always controllable sends the wrong message and invokes unnecessary stigma. There’s gotta be another way.

Tostitos + Big Brothers Big Sisters

Why do nonprofits doing great work have to be an unfortunate conduit for advertising junk food to kids? I’m sure it will be a great event, but it’s going to make Tostitos brand products look too cool for school. It’s a tough ballgame to even think about forgoing monies from companies that showcase a different set of values, but gosh I wish there were more opportunities for nonprofits to partner on sponsorships with companies with better messaging.

Tostitos + Big Brothers Big Sisters

Obama & Chavez were smooching?! Not really…. it’s part of United Colors of Benetton‘s effort to bring awareness to their Unhate Foundation, which seeks to contribute to the creation of a new culture of tolerance and to combat hated. The ad campaign, featuring world leaders kissing and made possible by photoshop, is self-aware in its boldness but never got permission from the leaders themselves and has certainly enraged several constituencies. I personally take issue with the irresponsibly approved ads, and don’t think that photoshopped fake imagery about brotherhood conveys its importance with any weight. Further, a political angle is especially tough to take, given that political leaders and the system on whole are not always so well-viewed in the public eye. The fashion world has power, too, so I hate to see Benetton just do this with it. I’m all for innovative, controversial ad campaigns, especially about new precedents for tolerance, but I frankly don’t think that this accomplishes much at all and that the Unhate campaign has failed despite it’s valuable premise.

There’s a Sprint commercial where they give you Mrs. Henson’s contact information. (It’s her real info.) She’s, per the commercial, a ‘complete stranger’. She’s turning 100 (actually, did on April 29), and we are supposed to call or email her. Does anyone actually DO that?

I’ve seen it a few times, and I’m ready to pass judgement. I like it. A lot.