Tostitos + Big Brothers Big Sisters

Why do nonprofits doing great work have to be an unfortunate conduit for advertising junk food to kids? I’m sure it will be a great event, but it’s going to make Tostitos brand products look too cool for school. It’s a tough ballgame to even think about forgoing monies from companies that showcase a different… Continue reading Tostitos + Big Brothers Big Sisters

Obama & Chavez were smooching?! Not really…. it’s part of United Colors of Benetton's effort to bring awareness to their Unhate Foundation, which seeks to contribute to the creation of a new culture of tolerance and to combat hated. The ad campaign, featuring world leaders kissing and made possible by photoshop, is self-aware in its… Continue reading

Good job on the new mandatory cigarette warning labels, FDA. The more graphic while maintaining truth, the better. Like with any advertising, imagery sticks, and especially for younger smokers, it’s more powerful than just words. Plus, they provide a number to help a smoker quit so nobody’s left staring at an image asking ‘what now?’