The Permanent Disruption of Social Media

Social media has chipped away at the foundation of traditional donor-engagement models. A new study highlights the realities of donor behavior and how organizations can redesign their outreach strategies to be more effective. Fantastic article. Nonprofits and those involved with fundraising, please take the time to read and reflect on how you can reshape strategies… Continue reading The Permanent Disruption of Social Media

YouTube Seeks to Improve Nonprofit Videos

YouTube in recent weeks has turned its focus to helping nonprofits create more powerful, effective videos, with a new “playbook” guide and a chance to participate in a one-day video boot camp in San Francisco. The free 24-page guide, “YouTube for Good,” helps nonprofits devise attention-grabbing names and code their videos’ descriptions to make them… Continue reading YouTube Seeks to Improve Nonprofit Videos