YouTube in recent weeks has turned its focus to helping nonprofits create more powerful, effective videos, with a new “playbook” guide and a chance to participate in a one-day video boot camp in San Francisco.
The free 24-page guide, “YouTube for Good,” helps nonprofits devise attention-grabbing names and code their videos’ descriptions to make them more visible to search engines,tell better stories, and use video as part of broad campaign.
This is excellent. It drives me nuts when organizations have amazing tools at their fingertips but don’t use them well; this is a wonderful effort that both makes YouTube a more accessible tool to nonprofits and also improves YouTube’s brand from being just the source of LOL videos.
Jen Bokoff 