The Permanent Disruption of Social Media

Social media has chipped away at the foundation of traditional donor-engagement models. A new study highlights the realities of donor behavior and how organizations can redesign their outreach strategies to be more effective.

Fantastic article. Nonprofits and those involved with fundraising, please take the time to read and reflect on how you can reshape strategies for helping your cause.

An excerpt that I really like is the below graphic and accompanying explanation. Organizations on whole need to move towards a vortex model to maximize internal resources and outward impact, but they can’t forget the pyramid model, either.

The Permanent Disruption of Social Media

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