What is TIME magazine really trying to say in this billboard? It feels condescending to my generation; that’s for sure. I’m glad they have us figured out, and that baby boomers will delight in purchasing the magazine to understand the problems of the millennial generation.
Are we frivolous and have no pragmatic grounding by being optimistic? Would you like to employ us even without collegiate and graduate degrees? Are we unemployed simply because we’re complacent living with parents? Are you talking to us saying that we’ll better understand things with time, or talking to older generations saying that TIME can explain this strange set of people known as millennials?
I’m not arguing that TIME doesn’t know what it’s talking about (it more or less gets it), but this advertisement at 51st and Broadway in NYC isn’t going to increase readership within my demographic; that’s for sure.