Logos define brands and they create corporate images because logos are what sticks in people’s mind and creates associations. Think Coca-Cola, Nike, or McDonald’s – what do you instantly picture in mind? Right, their logos. Great logos will never allow their consumers forget about the brand – it’s what prompts them choose one product over alternative: people tend to stick to something familiar, something that brings up positive associations.
These are really difficult to look at (also, hilarious) because the design mistakes are so glaringly obvious. New business owners: take note! Don’t skimp on your brand identity, and make sure you test it out with many people before you go live.
Jen Bokoff 