Dove conducted an experiment about how women perceive their own beauty. Very interesting to watch.

[Update 4/18/2013: I have heard as much negative about this ad as positive over the last several days. Posting was not an endorsement but rather a spark of conversation. My personal opinion: On one level, this is fascinating to see the difference in how people view themselves from how they’re viewed by strangers. To me, the difference in the second drawing was more a tone, a confidence, that makes someone more ‘beautiful’. On a different level though, I’m bothered by the homogenous subjects (just women in their 30s and 40s of mid-range weight and appearance with no normal blemishes or other noticeable appearance features) even though Dove usually does a better job than most with showing a range of women, and also the idea that beauty means narrower face, less freckles, fuller hair, etc. At the end of the day, I don’t think this ad/experiment is really helpful, and the interesting qualities would be better served outside of the beauty brand context. That’s my take.]

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s