Does your organization want to know more about your younger donors and volunteers?

Yes? You should make your organization a Millennial Research Project partner!

Since 2010, more than 10,000 Millennials have participated in the Millennial Impact Research studies. The Millennial Impact Project is the most comprehensive research on Millennials, covering topics including how they (my generation) connect, involve and support causes. The intent of the research is to understand engagement preferences of the next generation of donors, volunteers and leaders. Building on previous research, the 2013 Millennial Impact Project will provide findings on the specific triggers that motivate Millennials to give, volunteer and lead.  The 2013 research will include two parts:

  • A nationally disseminated online survey to Millennials.
  • Video recorded feedback from Millennials on messaging and collateral – including direct mail & email solicitations, newsletters, social media posts, and nonprofit websites.

The goal is to understand the influence of peer engagement, design, and messaging and to help Millennials act in the moment. The research findings will be released in July 2013 at the next MCON, a virtual and in person conference on Millennial engagement.

Organizations can participate in the Millennial Research Project as a Distribution Partner (help disseminate the 2013 online survey to Millennial constituents) or Content Partner (providing materials like newsletters, solicitations, and volunteer recruitment flyers to directly advance research). Both have benefits, of course!

I care about this research, because our generation, the Millennial generation, is an important constituency that has not always had the best reputation. But, we’re already making impact, and we can make more by better understanding and tapping into our potential. Research works; it makes skills and tools for engagement concrete, and it proves a track record of engagement. The more organizations that participate, the more accurate and helpful the data gathered will be. I don’t want to see just the top tier of engaged organizations, for instance, participate, because the research wouldn’t be representative. With a greater, more diverse, pool of participants, I think our communities and country can really learn something and leverage the Millennial generation for good.

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