Read my guest post from the Communications Network blog. Here’s an excerpt:
Just as wearing animal prints is not right for everyone (and certainly not for me!), not every industry trend fits every organization. Big Data is certainly out there, but foundations would be prudent to think about how to “make it their own” before jumping on the bandwagon. I would argue, however, that going a little outside of your comfort zone, be it with a loud print or a deep dive into an opportunity data set, is good. Data sets like these offer a way to assess and contextualize your current funding priorities, and can even provide a new angle through which you can share your grantees’ impact in local communities. In a time when data and communications are simply inseparable, the potential for surprising and positive results is huge. And, just think of what you’ll learn along the way.
(Un)Related note: anyone want to go into a side business of making kitchy tshirts for the nonprofit sector? I’m feeling good about it.