Taxes. The recently released 2012 Food and Health Survey commissioned by the International Food Information Council Foundation uncovered that more than half of Americans are trying to lose weight, but that it’s pretty tough. Tougher than taxes.
A few findings I found of particular interest:
- Similar to past years, taste and price continue to drive food and beverage choices (87% and 73% respectively) more than healthfulness (61%), convenience (53%) or sustainability (35%).
- Three out of four consumers (76%) feel that changes in nutritional guidance make it hard to know what to believe.
- While the majority of Americans (71%) estimated their daily calorie needs, 64 percent of them estimated incorrectly with nearly half (49%) under estimating. Only about one in seven Americans (15%) accurately estimates the number of calories they need to maintain their weight.
- Nearly all Americans report that they are trying to improve at least one aspect of their eating habits, and nearly nine in ten (87%) have tried to eat more fruits and vegetables.
Juicy, tasty stuff.