Social Media Increases Alumni Engagement more than 400%

The Thunderbird School of Global Management enjoyed a 400 percent increase in the number of donors – many of them alumni – to its annual end-of-fiscal-year campaign 2010. Everything they did that year was the same, with one exception – Thunderbird had a small team of social media managers creating and monitoring conversations with the school’s supporters for about a year leading up to the campaign.

(via warehousemedia)

Social Media Increases Alumni Engagement more than 400%

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