The question remains: If there is real demand for fresh food in food deserts, why don’t supermarkets open up there? Why don’t they regard them as food emerging markets? Well, it takes two things: innovative businesspeople who are willing to pursue opportunities where others see only problems — and creative government subsidies to make the economics work.
Bornstein’s article in today’s New York Times explores the demand for healthy food, some current approaches to the access problem, and the context for implementing new strategies. As always, he hit the nail on the head.