Sesame Street has a new muppet who is hungry for more than just cookies.
The iconic kids show is set to unveil a new impoverished puppet named Lily, whose family faces an ongoing struggle with hunger issues. Lily will be revealed in a one-hour Sesame Street primetime special, Growing Hope Against Hunger, which is being sponsored by Walmart. The special will star country singer Brad Paisley and his wife Kimberly Williams Paisley, as well as the Sesame Street Muppets.
“Food insecurity is a growing and difficult issue for adults to discuss, much less children,” said the Paisleys in a statement. “We are honored that Sesame Street, with its long history of tackling difficult issues with sensitivity, caring and warmth asked us to be a part of this important project.”
The special will share the stories of real-life families to raise awareness of hunger issues in the United States, as well as strategies that have helped these families find food. The United States Department of Agriculture estimates that 17 million American children — nearly 1 in 4 — have limited or uncertain access to affordable and nutritious food. Walmart is sponsoring the show as part of a $1.5 million grant toward the initiative and holding screenings in select communities.
The special is set to air nationwide on Oct. 9.
I hope it’s all done tastefully with minimal negative impact. Already not crazy about some of the coverage headlines though.