I love when companies recognize the power of their sponsorship dollars to make a point, and when they make sure that their values line up with those of the cause they’re putting their name on.
There’s a new website in town talking taxes. TaxHelp.org recently launched and has more than 150 free resources about United States taxes. Tis the season to check out resources like their General Guide to Taxes. I used to write my own simple guide to taxes, but I’m less in the know now and happy to share this equally readable and more reliable and up-to-date resource.
With just over a month to file, now’s the time to read up and efile if you haven’t already.
Today, only 2.7 billion people are online — a little more than one third of the world. That is growing by less than 9% a year, but that’s slow considering how early we are in the internet’s development. Even though projections show most people will get smartphones in the next decade, most people still won’t have data access because the cost of data remains much more expensive than the price of a smartphone.
Facebook has presented a “rough plan” for bringing access to 5 billion more people. I’m not sure about Facebook’s plan, but I do think connectivity introduces important access to information and growth opportunities to people (among many, many other things). In that sense, and in the same way that good health and healthcare is something that I consider a right (in addition to your standard food, clothing, and shelter), yes, connectivity is a right.
What do you think; is connectivity a right? And how do Facebook’s argument and plan hold up?
Read my guest post from the Communications Network blog. Here’s an excerpt:
Just as wearing animal prints is not right for everyone (and certainly not for me!), not every industry trend fits every organization. Big Data is certainly out there, but foundations would be prudent to think about how to “make it their own” before jumping on the bandwagon. I would argue, however, that going a little outside of your comfort zone, be it with a loud print or a deep dive into an opportunity data set, is good. Data sets like these offer a way to assess and contextualize your current funding priorities, and can even provide a new angle through which you can share your grantees’ impact in local communities. In a time when data and communications are simply inseparable, the potential for surprising and positive results is huge. And, just think of what you’ll learn along the way.
(Un)Related note: anyone want to go into a side business of making kitchy tshirts for the nonprofit sector? I’m feeling good about it.
How many slaves work for you? There are 27 million slaves in the world today. Many of them contribute to the supply chains that end up in the products we use every day. Find out how many slaves work for you, and take action.
This provocative site was shared by a design consultant in a meeting this week. Yes, the design of the site is quite interesting, but the content of the site is what stood out most to me. Spend 10 minutes taking the survey; it’s very illuminating.
According to Carl Lange, these are the only two things you need to do to be successful, which he (very well) defines as taking advantage of personally interesting opportunities. Matt Swanson wrote a follow-up post with the reminder that telling people about what you do can come in the form of writing, of blogging. I absolutely agree that sharing what you do, what you have a passion for, with other people opens doors; I have found this true in my life with my paid job, side gigs, hobbies, friendships, and invitations to happenings I wouldn’t otherwise be privy to. Nobody wants to listen to a boastful, overly self-confident jerk, but people generally respond well to learning of sincere personal successes. Lesson: Don’t be afraid to share your passions.
(I know this is from November, but still relevant.)
Logos define brands and they create corporate images because logos are what sticks in people’s mind and creates associations. Think Coca-Cola, Nike, or McDonald’s – what do you instantly picture in mind? Right, their logos. Great logos will never allow their consumers forget about the brand – it’s what prompts them choose one product over alternative: people tend to stick to something familiar, something that brings up positive associations.
These are really difficult to look at (also, hilarious) because the design mistakes are so glaringly obvious. New business owners: take note! Don’t skimp on your brand identity, and make sure you test it out with many people before you go live.
Awesome visualization of bike shares around the world!