Dove conducted an experiment about how women perceive their own beauty. Very interesting to watch.
[Update 4/18/2013: I have heard as much negative about this ad as positive over the last several days. Posting was not an endorsement but rather a spark of conversation. My personal opinion: On one level, this is fascinating to see the difference in how people view themselves from how they’re viewed by strangers. To me, the difference in the second drawing was more a tone, a confidence, that makes someone more ‘beautiful’. On a different level though, I’m bothered by the homogenous subjects (just women in their 30s and 40s of mid-range weight and appearance with no normal blemishes or other noticeable appearance features) even though Dove usually does a better job than most with showing a range of women, and also the idea that beauty means narrower face, less freckles, fuller hair, etc. At the end of the day, I don’t think this ad/experiment is really helpful, and the interesting qualities would be better served outside of the beauty brand context. That’s my take.]


It’s official: my staycation through the end ofthe year has begun! I’m hoping to use this as a sort of Jen Bokoff company retreat, where I look at what’s been accomplished this year and determine a strategy for the future across all aspects of my life. It’s a one-person entity, but as you know, I
Josh Gondelman: I don’t remember exactly the first postcard I ever got, but my grandmother, my dad’s mother, used to travel all around the world when I was younger, and so we’d get postcards from Russia and Greece and China. I don’t remember whether Antarctica has a post office for commercial use. Sometimes the mail took longer than my grandmother to get back to America, which was confusing to little me. I thought she was faking the cards and just sending them from her house, because I’d already seen her.

